ABOUT ME

I’m Afreen Fathima, a digital marketer focused on helping brands grow their online presence through data-driven strategies and creative content. I specialize in social media marketing, content strategy, SEO fundamentals, and performance-focused campaigns that turn visibility into real results. With hands-on experience and a strong understanding of audience behavior, I help business build trust, increase engagement, and grow sustainably in the digital space.

Services

Social Media Marketing

Strategic planning, content creation, and account management designed to grow your brand’s presence, engagement, and visibility across platforms like Instagram, Facebook, and LinkedIn tailored for the UAE market.

Content & CopyWriting

Scroll-stopping content that aligns with your brand voice and business goals. From content calendars to captions and creatives, I help you communicate clearly and consistently.

search engine optimization

On-page SEO, keyword research, and content optimization to help your website rank better and attract the right audience organically especially for local UAE searches

PaidAds

Data-driven ad campaigns on Meta and Google designed to increase reach, generate leads, and maximize ROI while keeping your budget efficient.

Brand Strategy

Helping brands define their online identity through clear messaging, visuals, and strategy that build trust and long-term recognition.

FAQ'S

What is performance marketing and why is it important for my business in UAE?

Performance marketing is a results-oriented digital marketing strategy that 

emphasises quantifiable results like clicks, leads, or sales. Because it enables 

targeted audience reach, optimised ad spend, and real-time campaign 

adjustments that maximise return on investment in a competitive market,

 it is significant for businesses in UAE.

A freelancer’s area of expertise is developing, overseeing, and refining 

campaigns that generate particular responses. To boost traffic, leads, 

and sales for your company, they bring in local market expertise,

 customise strategies for your target audience, and continuously 

enhance campaign performance.

Companies of all sizes, from start-ups to well-established multinationals, stand to gain.

 For businesses seeking individualised attention without the overhead of a large agency,

 freelancers provide flexible, affordable support that grows with your needs

Success is measured through key performance indicators (KPIs) such as

 click-through rates (CTR), conversion rates, cost per acquisition (CPA),

 return on ad spend (ROAS), and overall ROI. Freelancers provide 

transparent reporting so you can clearly see results and value.

While some improvements in traffic and engagement can be seen within weeks, most

campaigns require ongoing optimization for a few months to achieve substantial

 and sustainable results.

CONTACT ME:

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